key account management การใช้

It also provides buyer consultancy and industry key account management solutions.
In 2016 Read undertook research with to understand how to create high-performing key account management practices.
Together with Tony Millman and Beth Rogers, Professor McDonald was involved in Cranfield's first research projects on the topic of key account management.
In 2016 Read co-authored a paper titled'How to create high-performing key account management : lessons from the UK IT industry '.
The research was written into an academic paper titled'How to create high-performing key account management : lessons from the UK IT industry'and accepted for presentation at the annual British Academy of Management conference.